• Inicio
  • Quiénes somos
    • ¿Qué es Eben?
    • Congresos Anuales
    • Miembros
    • Junta Directiva
    • ¿Cómo hacerse socio?
  • Opinión
    • En pocas palabras
    • Nuestros socios opinan
  • Noticias
  • Eventos
    • Eventos Eben
    • Otros Eventos
  • Recursos
    • Material docente
    • Publicaciones científicas
    • Hemeroteca
  • Sitios de interés
    • Webs de ética empresarial
    • Blogs
    • Twitter
  • Contacto

EBEN

  • Inicio
  • Quiénes somos
    • ¿Qué es Eben?
    • Congresos Anuales
    • Miembros
    • Junta Directiva
    • ¿Cómo hacerse socio?
  • Opinión
    • En pocas palabras
    • Nuestros socios opinan
  • Noticias
  • Eventos
    • Eventos Eben
    • Otros Eventos
  • Recursos
    • Material docente
    • Publicaciones científicas
    • Hemeroteca
  • Sitios de interés
    • Webs de ética empresarial
    • Blogs
    • Twitter
  • Contacto
En pocas palabrasOpinión

Firma invitada: Yves Fassin

by eben-spain 18 de diciembre de 201818 de febrero de 2019
18 de diciembre de 201818 de febrero de 2019
Firma invitada: Yves Fassin

European values and the essence of CSR

The notion of Corporate Social Responsibility (CSR) has spread out in the last decades. It started from the idea of responsibilities of business towards all stakeholders and not only towards the sole shareholders. The theme has been launched in North-America by Howard Bowen‘s book in 1953, and the term and concept have gradually been disseminated around the world. It has been taken up by academics for new research on the role of business in society, besides the pure economic role of corporations. Also, the European commission took the concept over in 2001 with a special plan for the promotion of CSR.

However, the principles of CSR are not new for Europe. Indeed, most European countries have integrated social issues much earlier in their policies, and social rights have also been adopted in the law and regulation. This reflects the European values of business, with a longer tradition of mixed economy and welfare state.

The present attention for CSR has been directed on communication with emphasis on formalization, reporting, etc. This is also expressed in the interest of academics for this topic. However, this is not the essence. The essence of CSR is not about reporting nor communication, the essence is about doing, it is about the practical implementation in the daily life of the company. It is not because a company has a nice CSR or sustainability report that this is effectively put into practice. And it is not because a company does not report nor communicate and has no CSR report that it does not have a social approach.

This is especially the case for the numerous small and medium-sized companies, that constitute the majority of companies in Europe. They do not need to report, what is important is what they really do for their employees, how they treat their customers and other stakeholders, as well as the neighborhood; in an ethical way, with respect and fairness.

CSR and especially CSR reporting is often too much directed towards compliance, towards the letter of the law and not the spirit the law, this also in the tradition of European values. We do not need additional regulation on CSR. You cannot regulate attitudes, nor a mentality nor a culture of an organization. Therefore, sensibilization is important. What is important in CSR is the attitude, a mentality, not formalism. It is about the enterprise culture, an enterprise culture based on values, values that the company should emanate to the external local community.

CSR is about long term; it therefore also encompasses sustainability, and environmental issues. There is a need for congruence between discourse and practice of CSR. If there is only formal compliance in CSR, but not transferred into practice, you end up in a situation of hypocrisy. And unfortunately, this is a situation that still exists in some large concerns; under a discourse of CSR shareholder value sometimes seems the only driving value and evaluation, with the tyranny of the stock market and its short termism.

CSR should not be instrumental, but to be successful it should start from a genuine approach that people are important: the employees, the customers and all stakeholders who are participating to the success of the company. A genuine approach to CSR and coherence between discourse and action will result in reputation; in fact, the best criterion for CSR, and one of the strongest assets of a company.

CSR and ethics are about fair treatment of all stakeholders and respect for the environment. This also implies a stakeholder approach to management, with value creation for all stakeholders. CSR is about values, and European values in a humanistic and social tradition in search of the common good.

Yves Fassin is professor for economics and business administration at Ghent University (Belgium)

csrenvironmentalEuropaSustainabilityYves Fassin
0 comentarios
2
FacebookTwitterLinkedinWhatsapp

Dejar un comentario Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Al utilizar este formulario, usted acepta el almacenamiento y el manejo de sus datos en este sitio web.

Twitter

EbenspainFollow

Ebenspain
Retweet on TwitterEbenspain Retweeted
EthicsinFinanceEthics in Finance@EthicsinFinance·
2 Dic

Congratulations to the winners of the 7th. ed. of the Global Prize "Ethics & Trust in Finance": @martarocchis, @andrearoncella & @lucaroncella, Mateusz Kucz and @AndreaBancone! More info: https://t.co/lGLQm8lBxo
Check out a few pics of our Award Ceremony, at @OECD, 18 Nov. 2019.

4
Reply on Twitter 1201441119332122625Retweet on Twitter 12014411193321226253Like on Twitter 120144111933212262510Twitter 1201441119332122625
Retweet on TwitterEbenspain Retweeted
LeireSanJoseECRI ehu ValorSocial@LeireSanJose·
6 Dic

World Business Ethic conference held in Bilbao (Spain) 15-17 July 2020. Submission welcome:#ISBEE2020 https://t.co/JGVd6kxApT https://t.co/PzvIoi3DNK

Reply on Twitter 1202849705832697856Retweet on Twitter 12028497058326978564Like on Twitter 12028497058326978565Twitter 1202849705832697856
EbenspainEbenspain@Ebenspain·
26 Nov

Congreso #EBENSPAIN20 #Cordoba @CanalUGR @UNCordoba https://t.co/mHN97YaO4t #RSE #etica #sostenibilidad #ODS #investigación @fs1cecrr #Pedrofrances

Reply on Twitter 1199301161276395520Retweet on Twitter 1199301161276395520Like on Twitter 1199301161276395520Twitter 1199301161276395520

Categorías

  • Destacado (6)
  • En pocas palabras (50)
  • Eventos (102)
  • Eventos Eben (42)
  • Material docente (74)
  • Noticias de Ética Empresarial (261)
  • Nuestros socios opinan (178)
  • Opinión (204)
  • Otros Eventos (82)
  • Recursos (275)

RSS Agustin Domingo

  • Cambio climático y educativo
  • El señuelo climático
  • Albufera educativa

RSS Antonio Argandoña

  • Los mayores no se retiran
  • Las finanzas y el propósito de las empresas
  • Dinero impaciente, directivo indecente

RSS Begoña Sánchez Ramos

  • BEGOÑA SÁNCHEZ-RAMOS, PRESIDENTA DE ACROSS INTERNACIONAL, MEDALLA DE ORO AL MÉRITO EN EL TRABAJO Y POR SU COMPROMISO CON LA GESTIÓN DE LOS DERECHOS HUMANOS EN LA EMPRESA
  • “Empresa con enfoque de Derechos Humanos (DDHH). ¿Cómo lograrlo? Un camino a recorrer por las empresas españolas”
  • Articulo de Begoña Sánchez Ramos publicado en InCOMPLIANCE Revista corporativa de International Compliance Association (ICA) asks how companies can achieve a corporate focus on human rights

RSS Joan Fontrodona

  • Conservar el planeta, pero… ¿para quién?
  • Etica e Inteligencia Artificial
  • El propósito de la empresa, de nuevo a debate

RSS Edita Olaizola

  • Mantén sano tu cerebro con Mozart
  • La paz perfecta
  • A favor del Planeta

Eventos EBEN

  • XXVIII Congreso y asamblea anual de EBEN España

    14 de diciembre de 2019
  • In Search of Excellence: Self-Regulation of Market Ethics – EBEN Annual Conference 2020

    14 de diciembre de 2019
  • XXVIII CONGRESO EBEN-Spain (European Business Ethics Network)

    9 de diciembre de 2019

Otros eventos

  • Society for Business Ethics – Annual Conference 2020

    14 de diciembre de 2019
  • XXIV Jornadas Internacionales de Filosofía “Pensar el miedo”

    14 de diciembre de 2019
  • World Congress of the International Society of Business Economics and Ethics

    21 de septiembre de 2019

Opinión

  • Firma invitada: Hagen Henrÿ

    14 de diciembre de 2019
  • En pocas palabras: “Economía Social y Ética: un nuevo pacto Empresa-Sociedad”

    14 de diciembre de 2019
  • El propósito de la empresa, a debate

    14 de diciembre de 2019

Noticias

  • La Comisión Europea anuncia un Plan de Acción Europeo para la Economía Social

    14 de diciembre de 2019
  • Davos Reset: New Manifesto Issued for World Economic Forum’s 50th Anniversary

    14 de diciembre de 2019
  • El negocio se asienta con mayor conciencia social

    14 de diciembre de 2019

Contacta

Twitter Linkedin

Eben Spain

  • ¿Qué es Eben?
  • Congresos Anuales
  • Los miembros de EBEN
  • La Junta Directiva de EBEN
  • ¿Cómo hacerse socio?
  • Newsletter
  • Contacto
  • Aviso Legal

Contenidos

  • En pocas palabras
  • Nuestros socios opinan
  • Noticias de Ética Empresarial
  • Eventos Eben
  • Otros Eventos
  • Material docente
  • Publicaciones científicas
  • Sitios de interés

Hermanos Aguirre, 2
48014 Bilbao


info@eben-spain.org

@2019 - EBEN Spain - Designed by Prestigia

Utilizamos los servicios de Google Analytics para obtener información anónima sobre las visitas y el comportamiento de los usuarios que navegan por nuestra web. Si continúas navegando por nuestra web consientes al uso de estas cookies.Estoy de acuerdoLeer más